How to get boys reading?

I 've just checked my diary for next week. Three appointments to see kids with basically the same problem, all under 8, all poor readers. How do you get boys reading? One thing is to find high interest material which they want to read. That's why I wrote my first book, a reluctant reader published by eprint called The Mum Manager. It's simply written, easy to follow, lots of action, illustrations, cream paper etc. Check it out. Here's the cover. And read to your kids, especially dads. Did you know only 1 in 8 dads read to their children? This book is available from amazon.